Other apps have offered up similar types of rapid serial visual presentation to enhance reading speed and convenience on mobile devices in the past. However, what Spritz does differently (and brilliantly) is manipulate the format of the words to more appropriately line them up with the eye’s natural motion of reading.
The “Optimal Recognition Point” (ORP) is slightly left of the center of each word, and is the precise point at which our brain deciphers each jumble of letters.
The unique aspect of Spritz is that it identifies the ORP of each word, makes that letter red and presents all of the ORPs at the same space on the screen.
In this way, our eyes don’t move at all as we see the words, and we can therefore process information instantaneously rather than spend time decoding each word.
The game done changed.
250 words per minute (a little faster than average)
350 words per minute
500 words per minute
Of *course* Saul Bass designed the WB logo that was used from ‘72-‘84. How did I not know this?
Planet Money—in a wonderful intersection of highbrow-meeting-lowbrow—explains why it’s almost *always* a better deal to go big when you get a pizza delivered. In short: geometry.
The math of why bigger pizzas are such a good deal is simple: A pizza is a circle, and the area of a circle increases with the square of the radius.
And when you look at thousands of pizza prices from around the U.S., you see that you almost always get a much, much better deal when you buy a bigger pizza.
There’s also a really neat infographic with a slider to show how the surface areas and cost per square inch of pizza differ depending on how big a pizza you order.
Dear Arizona, Congratulations. You are now the first state actually to pass a bill permitting businesses – even those open to the public – to refuse to provide service to LGBT people based on an individual’s “sincerely held religious belief.” This “turn away the gay” bill enshrines discrimination into the law. Your taxi drivers can refuse to carry us. Your hotels can refuse to house us. And your restaurants can refuse to serve us… When I was younger, people used “God’s Will” as a reason to keep the races separate, too.
Make no mistake, this is the new segregation, yours is a Jim Crow law, and you are about to make yourself ground zero.
Moroccan-born, UK-based artist, Hassan Hajjaj — focuses on the biker culture of the young women of Marrakesh —
My new favorite meme.
It’s kind of amazing more folks aren’t taking about what’s going on in Kiev.